How Clear Signage Contributes to Business Success

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UPDATED 2/13/21

As a business owner, you might not think that your signage is that important. You know that your customers need to know where you shop is and how much things cost, but there doesn’t seem to be a point in putting much effort into the design. However, this is far from the truth. Good signage can have a drastic impact on your store’s sales. So it is important they they catch potential customers’ eyes and let them know exactly how they can buy your products. You can create your sign yourself, but you can also hire a signage contractor to do it for you. You can hire either a big sign company or a smaller business sign company. Both have their benefits and disadvantages. Another option is to make custom business signs online with different software options available. Regardless of which option you choose, good signage is extremely important. So make sure that you either buy or create signs that fit your store’s design, provide accurate information for your customers, and are attractive enough to catch their eye as they shop.

A well informed customer is a higher spending customer. When a customer is educated on the product, the business, and the pricing, they are much more likely to make a purchase. When businesses fail to provide their customers with these types of information, they tend to lose customers business. Every successful business should have the following store signage.

Clearly priced merchandise or services
You might be surprised at the number of customers who simply will not inquire about an unlisted price. When a customer has to ask pricing for multiple products or services, it gives them feelings of uneasiness and discomfort. Clearly pricing merchandise and services, such as with meat price tags gives customers the opportunity to consider and evaluate a price. Because most customers want to do this consideration on their own, requiring that they speak with a store representative can lose you the sale. In fact, full priced merchandise performed 18% better with signage than without, in a recent study.

Business store front signage
It is also important to inform customers of necessary business information. This includes the business name, type of services or products offered, and the business store hours. Again, customers do not want to have to inquire about this information and may avoid a business that lacks in this information. Acrylic door sign holders can be helpful for businesses with ever changing store hours. Simply change out the flyer holders with the most relevant of business information.

Sale tags
Business owners often set sales to push an out of season or soon expiring product. Sales are most common in retail and grocery businesses. However, you may also see them in other types of businesses that need to push product quickly. Sale items encourage the buyer to purchase something, simply because it is on sale. Sale tags have proven to be very effective. According to a 2014 Mass Merchant Study, 16% of unplanned purchases were due to a display noticed while shopping. Many of these displays are in the form of sale tags, such as meat price tags, sale display racks, and sale stickers placed over the original price.

Product details signs
Consumers often have a lot of questions when it comes to making a purchase. Although shoppers will use their smartphones to do research on a product, 77% of consumers will go to a store to shop. Once they reach the storefront, it is also likely that they will have additional questions. Answering all of your customer?s questions could increase your labor costs, thus producing less of a profit from the sales received. Product detail signs can answer a lot of frequently asked questions and can keep your employee costs down. You can provide information via product details signs with free standing signs, glass door business signs, or even meat price tags with ingredients listed on them.

Return policy
Although many on site purchases are impulse purchases, the majority of customers are aware that they are making an impulse purchase. They want to know that they can return the product, should they change their mind. Outlining a clear and detailed return policy can help push a product. If customers are aware that they can change their mind and receive their money back, they are much more willing to go through with the purchase. You will find that many do not actually return, but are comforted with the thought that it is a possibility.

Store signage may be more important to business success than you think. Signs like store information signs, meat price tags, sale tags, and return policies are helpful in pushing a customer decision. Because your business relies on customers choosing to purchase a product or service from you, it is important that you have clear signage for them to obtain necessary information.
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